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AB Ashraf Bakri Tourism Development & Digitalization

Palestine-based consulting profile

Community-based tourism, sustainable development, training, and digitalization.

Building practical tourism projects, digital systems, and training programs across Palestine, the region, and Europe.

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Practical support for destinations, communities, tourism teams, and digital products.

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Tourism development and digitalization

Consulting profile, services, and selected work.

Ashraf Bakri is a Palestine-based tourism development and digitalization consultant working with communities, NGOs, donor-funded programs, municipalities, hospitality operators, cultural heritage projects, and destination teams across Palestine, the region, and Europe.

Tourism development

Community-based and sustainable tourism programs, destination development, product design, field implementation, and tourism value-chain support.

Digitalization

Websites, platforms, booking engines, PMS and channel-manager integrations, digital infrastructure, open data, maps, and tourism technology.

Training and mentoring

Tourism marketing, product development, vocational training, business mentoring, capacity building, and implementation support for teams and beneficiaries.

Hospitality operations

Guesthouses, hotels, hostels, multi-property accommodation models, operational systems, direct booking, and visitor experience.

Destination marketing

Campaigns, content systems, tourism storytelling, editorial publishing, SEO/GEO readiness, lead generation, and market visibility.

Selected project cases

Dar Al Consul visitor experience and marketing systems — Dar Al Consul is a 2026 visitor-experience and marketing-systems project in East Jerusalem. I support the heritage complex with technical specifications, installation concepts, stakeholder coordination, and quality review for…
Trovoyo — Trovoyo is a 2026 interactive city-games platform for walking experiences, routes, teams, clues, maps, scoring, published games, and custom city experiences. I designed and developed the public Arabic RTL website, mobile game…
WeWorld PONTE Tourism Training & Product Development — I worked with WeWorld's PONTE project as a sustainable and community-based tourism trainer, product developer, and mentor, delivering tourism marketing, hospitality, booking-management, and experience-development training in Al…
WideOyster Magazine — I redesigned and developed WideOyster Magazine's international travel website from the ground up, including UX design, custom data types, article templates, destination content architecture, rich media publishing, SEO/GEO,…
Wild Valley, Switzerland — I supported Wild Valley in Switzerland as an Albergo Diffuso and community-based hospitality initiative, consulting on the business model, operations, digitalization, multi-property booking infrastructure, website development,…
Holy City Pilgrimage & Tour Agency — I built the Holy City Pilgrimage website from scratch as part of the EJTDP support program, combining UX design, content support, service structure, and digital presentation for a Jerusalem-based pilgrimage tour agency.
Al Hakim Hospitality — I supported Al Hakim Hospitality by designing its website and setting up the core hospitality technology infrastructure, including PMS, booking engine, channel manager integration, and experience marketing through the website…
Maison Abraham Jerusalem — The "Maison Abraham" project involved providing digitalization and website development support to Secours Catholique's pilgrims guesthouse in Jerusalem. My role included conducting a thorough digitalization assessment, needs…
Positively Palestine Magazine — "Positively Palestine Magazine" Digitalization Project signifies a pivotal step in the magazine's evolution towards a modern online presence. WideOyster's primary objective was to establish a robust digital platform, ensuring…
Sabastia Guesthouse — The "Sabastia Guesthouse" project involved providing digitalization and website development support for a Private Public Partnership commissioned by the local council of Sabastia. My role encompassed a comprehensive…
EJTDP Digitalization Support — The "EJTDP Digitalization Support" initiative stands as a comprehensive and impactful project where my role, spanning over a two-year period, involved providing more than 100 expert days of direct digitalization support to…
Tourism Workforce Survey — I spearheaded the "Tourism Workforce Survey" project in collaboration with the Palestinian Ministry of Tourism and Antiquities, a pioneering response to the challenges posed by the COVID-19 crisis within the Palestinian tourism…
Car Rental Jerusalem — Introducing the innovative project "Car Rental Jerusalem," a dynamic entrepreneurial solution addressing a significant obstacle to tourism development in Palestine. Recognizing that tourism traffic to Palestinian territories…
Nabi Musa — Hired as an external Community-Based Tourism (CBT) expert by the bidding company, my role encompassed the entire project life cycle — from the initial stages of crafting the bid proposal to the ultimate success of negotiating…
MOUNT41 Hostel — As part of a public-private partnership with Jericho Municipality, I designed and developed MOUNT41 as a city-center hostel concept to attract independent travelers to Jericho, combining venue design, operations, branding,…
Enjoy Jenin — Enjoy Jenin: Showcasing the Hidden Gems of Rural and Community-Based Tourism Enjoy Jenin is a remarkable project commissioned by Caritas Jerusalem in collaboration with three local councils in the Jenin province of the northern…
Destination Palestine OpenData Repository — Destination Palestine open data repository is digital tourism service operated and maintained by the Palestine Ministry of Tourism & Antiquities, to provide a digital repository to Palestinian tourism assets, accessible to…
EJ Tourism Community Platform — The realization of the "East Jerusalem Tourism Community Platform" project marks a significant stride in bolstering the East Jerusalem Tourism Development Program's efforts to foster development and support services across the…
Hantourism — Hantourism: Palestine's First Community-Based Tourism Platform Hantourism traces its roots back to a single experiment—an eco-friendly city tour of Jericho using local farmers' horse-drawn carriages as a sustainable tourism…
Area D Hostel — Area D Hostel: A Story of Passion and Transformation Area D Hostel holds a special place in the realm of community-based tourism in Palestine. Founded by a Swiss-American NGO worker, the hostel was born out of a deep love for…
JAHZEEN Tourism LMS — Jahzeen: Empowering the Tourism Workforce for a Post-COVID Reopening In the wake of the COVID-19 crisis, the tourism sector faced numerous challenges, including workforce alienation due to safety concerns, a shift of skilled…
Auberg-Inn — The Auberg-Inn Guesthouse in Jericho holds a special place in my portfolio as a tourism consultant. This project is not only a family endeavor but also a significant milestone in my career, marking a transition from the Telecom…