2024 / Development
WideOyster Magazine
I redesigned and developed WideOyster Magazine's international travel website from the ground up, including UX design, custom data types, article templates, destination content architecture, rich media publishing, SEO/G…
WideOyster Magazine is an international travel publication built around authentic travel stories, destination inspiration, and sustainable journeys. The platform presents long-form travel journalism, destination specials, editions, authors, creators, accommodation features, gear content, and multilingual visitor journeys.
I redesigned and developed the WideOyster Magazine website from the ground up, turning the publication into a structured digital magazine platform that could support a growing editorial operation and a wider international audience.
The work included UX design, full website development, custom data types, and dedicated post templates for different article formats and editorial sections. The site needed to serve both readers and the editorial team, making it easier to publish, organize, connect, and promote travel stories across destinations, editions, inspiration themes, and marketing campaigns.
The redesigned platform supports a richer destination-marketing model, where articles, special editions, travel heroes, featured places, creators, and destination pages can work together as a coherent content ecosystem. This made the website more than a magazine archive: it became a flexible tourism storytelling and digital marketing infrastructure for international travel content.
I also worked on performance optimization, SEO, and GEO readiness so the magazine’s rich media, custom templates, and destination content could remain discoverable, fast, and well structured for search engines and emerging answer-driven discovery channels.
This project reflects my work in tourism digitalization and digital publishing: building visitor-friendly platforms where content structure, editorial workflow, destination visibility, and marketing value are designed together.
Key contributions
- Full website redesign and development
- UX design for an international travel magazine
- Custom data types for editorial and destination content
- Dedicated post templates for different article formats
- Destination and edition-based content architecture
- Digital marketing support through structured travel storytelling
- Multilingual and international audience support
- Performance optimization, SEO, and GEO support
- Inline promotional content modules for destination and partner campaigns
