2024 / Community-based Tourism
Wild Valley, Switzerland
I supported Wild Valley in Switzerland as an Albergo Diffuso and community-based hospitality initiative, consulting on the business model, operations, digitalization, multi-property booking infrastructure, website devel…
Wild Valley is a community-based hospitality and destination initiative in Onsernone Valley, Switzerland, built around an Albergo Diffuso approach: a dispersed hospitality model that connects multiple properties, villages, and local experiences into one coherent visitor offer.
I consulted on the business model, operations, digitalization strategy, website development, and digital marketing infrastructure for the project. The central challenge was to connect multiple accommodation types and work channels into a single operational and digital system without flattening the local character of each property.
The work focused on consolidating a multi-property hospitality model into one practical touchpoint: homes, apartments, hostels, huts, B&Bs, and experiences needed to be searchable, marketable, and operationally manageable through shared digital infrastructure. This included support for a multi-property booking engine, property management system, channel manager, availability flows, property content structure, and operational workflows.
I also developed the website from scratch to support the Albergo Diffuso concept as a visitor-facing product. The platform was structured around stays, hostels, activities, property pages, maps, availability checks, and inquiry paths, with custom content types and templates designed for different property and experience formats.
Alongside the infrastructure work, I designed a digital marketing campaign that included a multi-step lead and booking generation form. The campaign connected the website, available products, and visitor intent into a clearer conversion path, helping market Wild Valley as both a hospitality network and a sustainable microdestination.
This project reflects my integrated approach to tourism digitalization: business model development, operational design, booking infrastructure, CMS architecture, digital marketing, and destination storytelling designed together for a community-based hospitality ecosystem.
Key contributions
- Albergo Diffuso business model and operations consulting
- Multi-property hospitality technology infrastructure
- Website design and development from scratch
- Custom CMS structure for homes, apartments, hostels, huts, B&Bs, and experiences
- Multi-property booking engine, PMS, and channel manager support
- Availability, inquiry, and lead-generation workflows
- Digital marketing campaign design for bookings and product visibility
