Ashraf Bakri

A little bit about me

With a degree in Computer Engineering, I have accumulated more than a decade of professional ICT experience in various roles encompassing product, project, and operations management.

Following the completion of my MBA in Social Entrepreneurship, I embarked on an entrepreneurial journey, merging my lifelong passions for IT, tourism, and sustainability.

Since 2016, and over the course of the following 7 years, I co-founded and managed several community-based tourism projects in Palestine. These projects placed a specific emphasis on digitalization, hospitality, and experiences. Motivated by the pursuit of sustainable, independent, and digitally accessible tourism products, I leveraged my extensive cross-industry experience in 2020 to successfully undertake several technical consultancies.

These consultancies aimed to support local and international agencies in implementing sector-wide tourism development initiatives that involved various aspects of tourism digitization projects, including digital infrastructure, digitalization support, digital destination marketing, capacity building, and digital community management.

I played a pivotal role in designing and developing several digital tourism platforms, including Hantourism, EnjoyJenin, Jahzeen, Destination Palestine Media Library, and more. Through these endeavors, I have worked closely with the tourism community and industry stakeholders such as MoTA, HLITOA, ATGU, among others, significantly contributing to making tourism more accessible and digitally integrated in Palestine. In the process, I have developed significant knowledge and experience of the digital tourism value chain that I am always eager to apply in new projects.

My experience

Tourism Digitalization & Development Consultant | WideOyster, NL
Freelance, Sept 2023 – Feb 2024

Tourism Digitalization & Development Consultant | East Jerusalem Tourism Development Program, GIZ
Freelance, June 2021 – June 2023

Tourism Digitalization Consultant | Jenin Project, Caritas Jerusalem 
Freelance, March 2021 – Feb 2022

PSDP Project, GIZ | Ramallah, Palestine | Technical Tourism Consultant
Freelance, April 2020 – Dec 2020

Mount41 Hostel | Jericho, Palestine
Founder, Jan 2019

Universal Tourist Agency for Nabi Musa Project | East Jerusalem, Palestine
Eco-Tourism Development Consultant, Jan 2017

Hantourism Community-based Tourism | Palestine
Founder, Apr 2016

Auberg-Inn Guesthouse | Jericho, Palestine
Founder, Jan 2015

Coolnet ICT Solutions | Ramallah, Palestine
Operations Manager,  Sep 2013- Sep 2015


MBA, Social Entrepreneurship | Bogazici University | Istanbul, Turkey
Sep 2011 – June 2013

Computer Engineering | Jordan Univerity of Science & Technology | Irbid, Jordan
Sep 2001- June 2005


Sustainable Tourism Award: Hantourism
2018 Al-Taawon, Ramallah, Palestine

Skills & Passions

Community-based Tourism
Tourism Product Development
Tourism Product & Infrastructure Digitalization
Lean Startup
Business Analysis & Support
OpenSource, OpenData Systems & Philosophy
Programming, web development & API Integration
Digital Marketing
Digital Tourism Distribution
Learning Management Systems
Digital Community Management
WordPress, Drupal
Classic Arabic Music