2021 / Digitalization
EJTDP Digitalization Support
I provided more than 100 expert days of tourism digitalization support through EJTDP and GIZ, working with East Jerusalem tourism SMEs, associations, initiatives, and value-chain actors on assessments, strategies, websi…
I provided more than 100 expert days of direct tourism digitalization support through the East Jerusalem Tourism Development Program (EJTDP), implemented with GIZ. The work supported tourism SMEs, established businesses, associations, unions, and startup initiatives across the East Jerusalem tourism value chain.
The assignment was designed as practical implementation support, not only advisory work. It included digital assessments, digitalization strategies, social media guidance, technical Terms of Reference, website and platform development, API work, and the installation or integration of digital systems for tourism businesses and support organizations.
Each beneficiary required a different mix of support. Some needed a clearer digital strategy, some needed websites or booking-related tools, and others needed technical scoping, implementation follow-up, or help organizing digital channels. The common objective was to help tourism actors become more visible, more operationally capable, and better prepared to use digital tools in their daily work.
The EJTDP digitalization assignment also created a foundation for related projects, including the East Jerusalem Tourism Community Platform, digitalization support for businesses such as Holy City Pilgrimage & Tour Agency, and the Destination Palestine OpenData Repository developed for the Palestine Ministry of Tourism & Antiquities.
This case reflects my work with donor-funded tourism development programs where strategy, capacity building, technical scoping, and hands-on implementation need to move together. The value of the assignment was in bridging tourism-sector needs with practical digital tools that could be adopted by real businesses and institutions.
Key contributions
- More than 100 expert days of direct tourism digitalization support
- Digital assessments for tourism SMEs, associations, unions, and initiatives
- Digitalization and social media strategy support
- Technical Terms of Reference and implementation scoping
- Website, platform, API, and digital-channel implementation support
- Digital systems support for tourism businesses and value-chain actors
- Capacity building and practical mentoring for tourism beneficiaries