2017 / Destination Marketing
Hantourism
I founded and developed Hantourism as a community-based tourism platform for Palestine, connecting independent travelers with local experiences, community suppliers, booking flows, destination storytelling, and sustaina…
I founded and developed Hantourism as a community-based tourism platform for Palestine, connecting independent travelers with local experiences, community suppliers, and alternative ways to explore the country.
The project grew out of an early experiment connected to Auberg-Inn Guesthouse in Jericho: an eco-friendly city tour using local farmers’ horse-drawn carriages as a sustainable tourism product. That experiment revealed a wider opportunity. Many local tourism experiences existed, but they often lacked a shared digital channel, booking pathway, and market-facing story.
Hantourism was built to respond to that gap by combining tourism product development, destination storytelling, digital marketing, booking infrastructure, and community supplier visibility. The platform helped present local experiences such as cooking classes, music workshops, hiking trails, cycling tours, Bedouin encounters, and city experiences in a way that independent travelers could discover and understand.
My work covered the concept, brand, platform structure, supplier onboarding, product presentation, digital marketing, booking flows, and affiliate-style marketplace logic. The goal was not only to sell tours, but to make decentralized community-based tourism products more visible, organized, and accessible.
Hantourism reflects my entrepreneurial background in sustainable tourism digitalization: building practical tools that connect local communities, visitor demand, experience development, and digital market access.
Key contributions
- Community-based tourism platform concept and development
- Tourism product development for local experiences and suppliers
- Branding, digital marketing, and destination storytelling
- Booking flows and affiliate-style marketplace logic
- Supplier onboarding and experience presentation
- Independent-travel positioning for Palestine
Relevant links
- Hantourism official website
- Hantourism on Tripadvisor
- Hantourism on Instagram
- Hantourism on Facebook
