2016 / Destination Marketing

Nabi Musa

I supported the Nabi Musa project as an external community-based tourism expert, contributing to bid development, product planning, visitor flow, safety protocols, heritage-sensitive space planning, and experience desig…

Nabi Musa
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I supported the Nabi Musa project as an external community-based tourism expert, working with the bidding company and later with the winning contractor team across proposal development, operational planning, and visitor-experience design.

The project aimed to position Nabi Musa as a heritage, pilgrimage, and community-based tourism destination while respecting its religious significance and physical constraints. My role included strategic input on the bid, visitor-flow planning, safety protocols, space use, and product-development concepts.

The experience-development work included ideas for hiking trails, cycling routes, camel-riding trails, Bedouin nights, sunrise outdoor yoga retreats, and other activities coordinated with the local Bedouin community. The work required coordination with architects, engineers, designers, heritage consultants, community leaders, the UNDP-linked implementation context, and relevant authorities.

This case reflects my work in heritage-sensitive tourism development: connecting community participation, visitor experience, product design, safety, operations, and public-private tourism activation around a complex cultural site.

Key contributions

  • Community-based tourism expertise for bid and implementation planning
  • Visitor-flow, safety, and space-use planning
  • Heritage-sensitive experience and product development
  • Coordination with local Bedouin community and project stakeholders
  • Concepts for trails, outdoor activities, group travel, and visitor services
  • Public-private tourism activation support

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