2024 / Destination Marketing
Wild Valley, Switzerland
I supported Wild Valley in Switzerland as a community-based hospitality and Albergo Diffuso initiative, advising on the business model, operations, digitalization, multi-property booking infrastructure, website developm…
Wild Valley is a community-based hospitality and destination initiative in Onsernone Valley, Switzerland, built around an Albergo Diffuso model: a dispersed accommodation concept that connects multiple properties, villages, and local experiences into one coherent visitor offer.
I supported the project as a tourism development and digitalization consultant, advising on the business model, operations, website development, hospitality systems, and digital marketing infrastructure. The main challenge was to connect several property types and operational channels into one shared system while keeping the identity of each place visible to visitors.
The work focused on translating a complex multi-property hospitality model into a practical digital and operational infrastructure. Homes, apartments, hostels, huts, B&Bs, and experiences needed to be searchable, bookable, marketable, and manageable through a shared touchpoint. This included support for multi-property booking logic, PMS and channel-manager workflows, availability flows, property content structures, and operational processes.
I also developed the website from scratch to present Wild Valley as both a hospitality network and a sustainable microdestination. The platform was structured around stays, hostels, experiences, maps, availability checks, inquiry paths, and property-specific pages, with custom content structures designed for different accommodation and experience formats.
Alongside the infrastructure work, I designed a digital marketing and lead-generation approach that connected visitor intent with the available products. This included a multi-step inquiry and booking-generation form designed to support campaign traffic, qualify interest, and guide visitors toward the right stay or experience.
This case reflects my integrated approach to sustainable tourism digitalization: connecting business model development, operational design, booking infrastructure, CMS architecture, destination storytelling, and digital marketing into one usable system for a community-based hospitality ecosystem.
Key contributions
- Albergo Diffuso business model and operations consulting
- Multi-property hospitality systems and workflow design
- Website design and development from scratch
- Custom CMS structure for homes, apartments, hostels, huts, B&Bs, and experiences
- Multi-property booking engine, PMS, and channel-manager support
- Availability, inquiry, and lead-generation workflows
- Digital marketing campaign design for bookings and destination visibility
