As a Tourism Development & Digitalization Consultant for the Wild Valley initiative in Onsernone Valley, Switzerland, I supported the design and structuring of a community-based microdestination built around a dispersed hospitality model inspired by the Albergo Diffuso concept. My role focused on business model development, aligning local accommodation units and experiences into a coherent and marketable tourism ecosystem, while ensuring economic viability and community ownership. In parallel, I led the development of the project’s digitalization and digital marketing strategy, translating the concept into a scalable online presence, including content structuring, positioning, and implementation of tools to support visibility, booking readiness, and long-term destination growth.
